[Franklin]

Hello,

I'm the owner of LoneStar Valor Funding located here in San Antonio, Texas and I'm an Army Veteran. We are still fairly new and working on ramping leads. I have 2 other people on staff with 1 being a Spanish speaker from Guatemala. We have looking at possible was to get more leads and produce more business, does any have some good advice on this? We have been using google ads and Facebook ads with minimal success. Thanks in advance and appreciate all feedback.

First thank you for service, LoneStar


Your question isn't very specific so it's hard to give you super specific advice that you'll see immediate results from.

The advice mentioned above is all valid and helpful, but you seem to have some clear weaknesses, or at least questions, in your processes.


As your background is military, I'd ask if you have any previous sales experience, and previous prospecting experience? Not the same thing, but both equally important and necessary skills, either to use yourself, or to train your team.


As you are new, your questions and issues are not atypical, and par for what every newbie goes through.

You emphasize spanish speaker... are you targeting the spanish market?
I would also ask, how is his accent, and his confidence in the english language, because they both need to be on point if he's doing sales. If he's just opening for you, keep conversations short.

It depends on what the issues are with your current leads, which you haven't stated, and whether the leads are even the "real" issue.



Google Leads
Merchants have a problem they need a solution to right now. Over half will consist of start-ups, low rev merchants or defaults.

Are you finding out what their serious issue is, what their goals are, and are you presenting a fast, simple effective solution to reach that goal?

Do you have enough lenders to offer different solutions to these merchants?
Do you hit the merchants as soon as they come in, and do you follow up continuously until you're able to communicate with them?

What is your sense of urgency with these merchants? (it always needs to be high). Are you asking the merchant what he wants to do, or are you gently but firmly directing him?



Facebook Leads
While these are inbound leads, they have a little more in common with interruption marketing, as the merchant was browsing, relaxing, and then they saw your ad. And there's no guarantee it’s a merchant, as 60-70% of people from facebook ads also usually do not qualify, unless you really know what you are doing.

These leads generally require more nurturing. You also need to pin them down earlier as to when they are looking to move, because you want to give your time to merchants who allow you to drag them to the finish line.


You should have a working pitch that you/your team uses each time. You don't wing it when you are a newbie, you need to have a working process that you are following. Right now it's trial and error for you. Keep track of the things that have worked, and make it part of a repeatable process.

It's ideal to work for a company first that does this, but you may have moved past that point already, with your current capital outlays and commitments.



If you want to talk further, feel free to reach out to me.




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